Mumbai: The co-operative movement and the need for improvisation in policies for boosting socio-economic growth is now the talk of the town. As it has been one of the most effective movements across the state of Maharashtra, Zee 24 Taas plans to draw the attention of its viewers to how cooperative societies have contributed significantly towards the economic development of the nation.
Sahkar Parishad (सहकार परिषद), a one-of-its-kind IP of Zee Taas, is scheduled to go on air on Saturday, 17 June 2023 at 4 pm. This special screening will majorly focus on ‘Harnessing the Power of Co-operation’ – comprising the on-ground reality of Co-Operative Dairy, Co-operative Farming Agriculture & Animal Husbandry, Sugar Industry, Banking, and Rural Credit and Co-operative Housing Societies.
Maharashtra has been one of the pioneer states in initiating an impactful cooperative movement, which is now existent across the agricultural sector, agro-processing industry, agro-marketing, sugar cooperatives, fisheries cooperative societies, cooperative dairy societies, housing societies, etc. However, there have been multiple factors that hamper the smooth functioning and improving their credibility is the need of the hour.
Congratulating the Zee24 Taas team on this initiative, chief guest and keynote speaker - member of Rajya Sabha & former CM of Maharashtra Sharad Pawar said, “Firstly, I would like to congratulate Zee 24 Taas for making सहकार परिषद a reality. This platform will soon become a future-prominent platform for policymakers, and the brightest minds across the cooperative sectors to have a dialogue on broader governance and discuss the possible solutions to the challenges existing in the system. Cooperation should increase and be sustained for the development of the state.”
Encourage the audience to watch the Sahkar Parishad ceremony on their screens. Zee 24 Taas editor Dr. Nilesh Khare said, “The cooperative movement has contributed significantly to the development of rural Maharashtra. There is also a high potential for public-private partnerships, and collaborations to promote innovation and also bring to light the challenges faced by the cooperative systems across the nation. Sahkar Parishad will surely be an eye-opener to the citizens of India towards the interception of governance and improvisation of policies and credibility not only in the state of Maharashtra but also in India.”
ZMCL CEO Abhay Ojha further added, “Zee Media strongly believes in providing content which allows viewers to have an in-depth understanding of factors that have a huge impact on their lives. We created Sahkar Parishad to help citizens understand the diversification of partnerships with governments, businesses, and other organizations. The success of the inaugural edition of Sahkar Parishad further encourages us to expand such initiatives to other regions of India soon.”
The show is powered by Akkudas trading - Dudhkandi & Associate Sponsors are Calton Paint, Pune Peoples Co-op Bank, GP Parsik Sahakari Bank Ltd, Washishthi Milk and Milk products Ltd and Rajasthani Multistate Co-Op. Credit Society Ltd.
Zee Media Corporation Ltd., one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
