Mumbai: Taboola, a leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with ThePrint, one of the prominent news publishers in India. This renewed collaboration spans three years and reaffirms Taboola's commitment to delivering enhanced content discovery experiences to users worldwide. Moreover, the enhanced alliance is set to amplify The Print's revenue generation, audience engagement, and overall user experience, strengthening their position in the dynamic digital landscape.
Under the exclusive partnership, ThePrint will leverage Taboola Feed, a vertical-scrolling feed, to seamlessly deliver personalized content recommendations to its extensive user base of its 12 to 14 million users across India, the United States, the United Kingdom, the United Arab Emirates, Canada, and Australia. With a significant share of traffic originating from India, users can expect a smooth and tailored flow of engaging content recommendations.
With Taboola's suite of products and platforms, including Feed, AMP Feed, Explore More, Next Up, and the Read More button. These integrations will provide The Print's users with personalized content recommendations, optimizing the overall user experience and increasing engagement. By leveraging Taboola's advanced features such as Match AI and Homepage personalization, The Print aims to achieve its key performance indicators (KPIs) while delivering high-quality content and ensuring brand safety for advertisers.
Taboola CEO Adam Singolda said, "We are thrilled to continue our journey with ThePrint, a well-known and trusted destination for massive audiences in India, and build upon our strong foundation of partnership. With Taboola, ThePrint has shown a commitment to innovating around recommendations for readers, delivering a great user experience, and ultimately achieving its revenue goals."
ThePrint founder and editor-in-chief Shekhar Gupta is excited about the partnership. “At ThePrint, our unwavering commitment has been to deliver exceptional journalism that deeply engages our readers. Taboola has been a valuable partner in elevating our readers' experiences through personalised and relevant content recommendations. We look forward to embarking on this journey together and revolutionising the content discovery landscape in India. We are confident that this partnership will propel us into a new era of digital media excellence, further strengthening our position in the news media landscape.”
Taboola’s journey towards building new technologies helps various platforms from all domains to drive reader engagement and stimulate consumers’ interest by discovering the content of their choice.
