Mumbai: KidZania’s Prerna Uppal has joined Jio Entertainment Services as associate vice president.

During her previous stint at KidZania, wherein she was chief partnership officer and had a five-year stay, she was in a leadership role to build and grow strategic partnerships - CXO level partnerships and was taking care of business strategy, content, marketing, P&L, and developing & mentoring the team. She was also a Sub Board Committee member. Additionally, she was in charge of women’s initiatives, D&I.

Prior to KidZania, she worked with Fork Content Network as head - brand content, and was instrumental in charting Fork’s foray into branded content for their digital media platforms – IGN, Curly Tales, Hauterfly, and AskMen.

Across her career, she has also had long stints with Bennett Coleman and Co. Ltd. (Times Group), Viacom 18 Media Private Limited, and Marriott International.