Mumbai: India’s largest multiplex chain, PVR INOX, has announced that its first-of-its-kind content innovation, the 30-minute Trailer Screening Show, introduced in the month of April, has sold more than 2.5 lac tickets in the first 50 days of being introduced. This 30 minute extravaganza offers a unique cinematic experience to the viewers where they can watch 10-12 trailers of the most anticipated films at an amazing price of just rupees one! The initiative has proven successful with a phenomenal audience response and a highly encouraging audience retention rate of more than 40 per cent.
Audiences in Mumbai have loved this offering the most, followed by Delhi and Bengaluru. Other than the audiences, production houses and filmmakers too have expressed their appreciation of this innovation. Besides enthralling the movie-lovers across the country, the 30-minute quick and ‘snackable’ entertainment package is also serving those audiences well who have to spend time in the mall, either while waiting for friends, or for their new clothes being altered or their cars being washed.
Commenting on The Trailer Show’s success, PVR INOX Co-CEO Gautam Dutta said, "We are thrilled with the overwhelming response to The Trailer Screening Show. It is heartening to witness the enthusiasm from moviegoers across the country. The Trailer Screening Show has not only excited the film lovers, but has also succeeded in helping us promote the film in the best possible manner – through trailer showcasing. With an extremely encouraging retention rate of more than 40%, the effectiveness of the initiative is there to be seen. We are delighted to have created an exclusive first-of-its-kind platform which benefits not just our patrons but also the filmmakers. We remain committed to curating unique and engaging initiatives that enhance the cinema experience for our patrons."
Talking about The Trailer Show by PVR INOX, actor and Action Hero Films producer Vidyut Jammwal said, "The Trailer Show by PVR-INOX is a pioneering initiative within the industry, which has already achieved significant success and is poised to continue trending in the future. Providing a platform to showcase trailers of upcoming releases helps bridge the gap between audiences and the films, while preserving the excitement and momentum. I am delighted with the positive response received from cinema guests for the IB71 trailer, and I am confident that more production houses will join this trend as it facilitates effortless promotion and recognition for highly anticipated films scheduled for release. I am sure this wonderful platform would do more wonders in the future."
Commenting on the success of the Trailer Show, Warner Bros Discovery VP and MD India Theatrical Denzil Dias added, “Our films are best experienced on a big screen so it is natural that our fans should also view trailers on the big screen. With the introduction of the 'Trailer Show' now the audience can watch trailers in the format that our filmmaker always sought their promos to be seen on. The Trailer Show is a simple yet incredibly efficient way for us to promote films, as trailers provide the best glimpses of the upcoming films. It is critical that these important 2 minutes be presented in the best possible way to attract viewers. We witnessed a fabulous response when the Fast X & Evil Dead Rise trailers was featured in the show. Through the world's first-ever Trailer Show, PVR INOX has created a platform where viewers can access trailers of upcoming releases for a low cost of Re. 1. Judging by the audience response to this 30-minute show, it has surely been a huge hit and, undoubtedly, among production houses as well. We eagerly look forward to showcasing the trailers of our future releases on the big screens with The Trailer Show.”
Sharing his views on the Trailer Screening Show, Sony Pictures Releasing International general manager Shony Panjikaran, India said, “Nothing can beat the experience of watching films at the theatres, and PVR INOX has always provided moviegoers with an unsurpassed experience. So, it’s only fair that trailers which are a glimpse of these films should also be enjoyed amidst these unmatched premium settings. Trailers have always been the best promotional tool for any film. We are thrilled that ‘Spider-Man: Across the Spider-Verse’, ‘Sisu’, and ‘The Pope’s Exorcist’ trailers were part of this unique and exclusive trailer screening show. We congratulate the PVR INOX team for devising such an innovative platform, which is benefitting every stakeholder in the industry, besides proving to be a great entertainment offering for the audiences, at a price of just a rupee.”
Trailers are the best glimpses of a film and deserve to be watched exclusively on the big screens for the ultimate experience. The Trailer Screening Show has successfully brought this change in the minds of audiences regarding trailers. Not just that, watching trailers on a big screen just like the actual movie, has helped influence the moviegoer’s decision-making and kept their excitement levels high for the upcoming releases. PVR INOX is planning to take the next steps in this initiative with promotional activities and tie-ups with car wash stops, retail stores and other public spaces in the malls and close vicinity of their theaters.
