Mumbai: MG Motor India has appointed Tilt Brand Solutions as its partner for the launch of the MG Comet EV. Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.

MG Motor India has expanded its range of products in India by introducing the Comet EV, a smart electric vehicle built to solve urban mobility issues in India.

Tilt Brand Solutions, in this partnership, is tasked to conceive, create and execute a through-the-line programme for MG Comet EV.

AnchorMG Motor India head marketing Udit Malhotra said, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet”.

Quotient Ventures co-founder & group chief growth officer Rajiv Chatterjee added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”