Mumbai: India’s leading consumer products brand, Borosil Ltd is proud to salute the never-fading spirit of athletes on the occasion of World Athletics Day. As the world comes together to celebrate the incredible journey of athletes, Borosil recognises the dedication, determination, and perseverance that drive them to overcome the toughest challenges.
This World Athletics Day, Borosil pays tribute to the moments of loss, despair, anticipation, and wins that athletes experience on their journey to greatness. Through a powerful tribute campaign, the brand celebrates the emotions and experiences that every athlete goes through. This also aligns with the brand's long-term commitment to be an integral part of the sports ecosystem of India with their ongoing support to the Indian Olympic Association and Inspire Institute of Sport a high-performance training centre for athletes.
A Borosil spokesperson said, “At Borosil, we believe that the spirit of an athlete is an inspiration to us all. The challenges they face, the resilience they show, and the never-give-up attitude they possess are qualities that we can all learn from. On this World Athletics Day, we salute all athletes and their incredible journey towards success.”
Over the years, the company has emerged as the market leader in laboratory and consumer glassware in India. Due to the growing environmental concerns around plastic and ecological implications, Borosil is rapidly growing its range to provide consumers with convenient, safe, and healthy alternatives.
The homegrown brand Borosil in association with Inspire Institute of Sport has launched the Borosil food & Nutritional program for Olympic athletes to educate athletes about the importance of good nutrition and health to achieve their dreams. In addition, Borosil is an ardent supporter of the Indian Olympic Association. They had extended their association as official sponsors of Team India through the cycle of the Commonwealth Games 2022, Asian Games 2022, and the upcoming Olympic Games 2024.
As we celebrate World Athletics Day, let us all take a moment to appreciate the hard work and dedication of athletes who inspire us to strive for excellence in every aspect of our lives.
