Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 16, i.e. 15 April to 21 April 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2744.34(000). It was followed by Sun TV at 2311.49(000) AMA, STAR Maa at 2288.95(000) AMA, Star Plus at 2110.39(000) AMA, and Dangal at 1935.53(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), STAR Sports 1 Hindi emerged as the most watched channel at 2704.2(000) AMA, followed by STAR Plus at 2053.33(000) AMA, Dangal at 1929.56(000) AMA, Goldmines at 1469.25(000) AMA and Sony Sab at 1462.17(000) AMA.

In the South market, Sun TV was the most watched channel at 2294.03(000) AMA, followed by STAR Maa at 2224.14(000) AMA, Zee Telugu at 1629.74(000) AMA, STAR Vijay at 1416.4(000) AMA and Zee Kannada at 1332.05(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1301.83(000) AMA , followed by STAR Sports 1 Hindi at 764.71(000) AMA, Zee Marathi at 407.58(000) AMA, Colors Marathi at 406.54(000) AMA and SONY Sab at 389.05(000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 876.32(000) AMA, followed by Zee Bangla at 827.21(000) AMA, STAR Sports 1 Hindi at 223.42(000) AMA, Colors Bangla at 133.27 (000) AMA and Sony Aath at 128.79(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most watched channel at 476.82(000) AMA followed by Sun TV at 389.01(000) AMA, STAR Plus at 323.16(000) AMA, Colors at 295.61(000) AMA and Zee Telugu at 289.06(000) AMA.