Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 14, i.e. first April to seventh April 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2732.5(000). It was followed by Sun TV at 2370.17(000) AMA, STAR Maa at 2354.62(000) AMA, Star Plus at 2174.2(000) AMA, and Dangal at 2111.2(000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), STAR Sports 1 Hindi emerged as the most watched channel at 2694.86(000) AMA, followed by STAR Plus at 2107.95(000) AMA, Dangal at 2103.87 (000) AMA, Goldmines at 1737.09(000) AMA and Sony Sab at 1496.39(000) AMA.
In the South market, Sun TV was the most watched channel at 2351.98(000) AMA, followed by STAR Maa at 2286.51(000) AMA, Zee Telugu at 1619.45(000) AMA, STAR Vijay at 1287.04(000) AMA and Zee Kannada at 1285.85(000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1375.32(000) AMA , followed by STAR Sports 1 Hindi at 700.02(000) AMA, Zee Marathi at 416.89(000) AMA, SONY Sab at 380.04 (000) AMA and Colors Marathi at 371.0(000) AMA.
In the West Bengal market, Star Jalsha was the most watched channel with 925.8(000) AMA, followed by Zee Bangla at 772.97(000) AMA, STAR Sports 1 Hindi at 214.0(000) AMA, Jalsha Movies at 166.87(000) AMA and Sony Aath at 126.78(000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most watched channel at 433.43(000) AMA followed by Sun TV at 378.87(000) AMA, STAR Plus at 348.81(000) AMA, Colors at 285.7(000) AMA and SONY Sab at 275.39(000) AMA.