Mumbai: Bengaluru-based live streaming and social gaming app, Eloelo has announced that it has clocked 20 million users on the platform, making it the fastest-growing live and social gaming app in the country. The company aims to cross 50 million users by 2023.
The App, which launched in October 2020, has quickly established itself as a distinctive player in the entertainment & gaming space by offering a diverse range of engaging features. From exciting live streams featuring popular creators and influencers to interactive gaming experiences with other users, Eloelo provides a platform for users to connect with like-minded individuals and make new friends.
The App, which claims to have grown over 500 percent annually, is available in over six languages, making it accessible to a broader audience in India. The platform's success can be attributed to its diverse range of 19 live and game formats and abundance of talented creators streaming live on the App. "Eloelo has given me a platform to showcase my talent and engage with my fans," said a content creator on the platform, "I have been able to connect with my audience in ways that I never thought were possible".
‘Live’ is increasingly resonating with fans as it helps them build ‘real world’ relationships with their favourite creators. For creators, live engagement is becoming a way to get feedback and ideas on content, and reward their super fans. The live gaming feature on Eloelo has been a hit with users. "I can now play with people from all over the country, and it feels like we are in the same room", said a user of the platform.
The company also collaborated with India’s top media houses and celebrities with the likes of Kartik Aryan for his movie Shehzada to Uorfi Javed coming live on the platform. However, when it comes to other aspirational creators, combining Livestreaming tools with Gaming & demand discovery seems to be the game changer for an app like Eloelo.
“Live Streaming is becoming the new social language & Eloelo has become a Live, Interactive TV for Bharat. The platform addresses a long-standing need for authentic interactions between creators and their audiences, which has been lacking in traditional social formats. Outside of top influencers who can monetize through traditional sources such as Instagram and YouTube, lies a mid-to-long tail of creators looking to engage with their fans. The number of such creators is estimated at 15 million as per recent reports. A way to unlock monetisation for these creators is to democratise access- which Eloelo is doing'' said Eloelo founder Saurabh Pandey.
"In just 2.5 years, Eloelo has become a category creator in live entertainment. It is every vernacular creators’ favourite streaming platform to host games and talent shows." said Waterbridge Ventures an investor Anjali Sosale, in Eloelo. "With industry-leading engagement time across India’s favourite live entertainment categories of Astro, Gaming and Talent shows, EloElo is set to reimagine live entertainment for a new generation of young Indians who purchase smartphones ahead of TVs and prefer on-demand, interactive and live mobile entertainment”.
