Mumbai: Wardwizard Innovations and Mobility Ltd, manufacturer of electric two-wheelers under the brand name "Joy e-bike’, has announced the onboarding of the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.  

This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement the Bollywood duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.

During the period of association, the glamorous and powerful image of the couple will complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their mass appeal will add more value to the brand reputation and bring the products to life on screen.

Wardwizard Innovations Mobility Ltd chairman and MD Yatin Gupte said, "We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”

Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling the product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.