Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for the twelfth week, i.e. 18 March to 24 March 2023. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2470.04(000). It was followed by  STAR Plus at 2415.59(000) AMA, Star Maa at 2339.75(000) AMA, Dangal at 2174.64(000) AMA, and Goldmines at 2064.65(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), Star Plus emerged as the most watched channel at 2336.55(000) AMA, followed by Dangal at 2167.44(000) AMA, Goldmines at 2035.64(000) AMA, Star Pravah at 1586.79(000) AMA and Sony Sab at 1540.03(000) AMA.

In the South market, Sun TV was the most watched channel at 2446.29(000) AMA, followed by Star Maa at 2273.04(000) AMA, Zee Telugu at 1627.32(000) AMA, Star Vijay at 1473.51(000) AMA and Zee Kannada at 1272.22(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1574.25(000) AMA , followed by Zee Marathi at 444.46(000) AMA, Colors Marathi at 395.56(000) AMA, SONY Sab at 392.12(000) AMA and Star Plus at 335.34(000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 953.77(000) AMA, followed by Zee Bangla at 837.85(000) AMA, Jalsha Movies at 193.27(000) AMA, Colors Bangla at 134.6(000) AMA and Enterr 10 Bangla at 124.69(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most watched channel at 403.17(000) AMA followed by STAR Plus at 402.98(000) AMA, Colors at 311.46(000) AMA, STAR Vijay at 302.26(000) AMA and Sony Sab at 281.15(000) AMA.