Mumbai: Star Sports, the official television broadcaster of TATA IPL 2023, has been the home for cricket fans across the country for more than a decade. As fans gear up for the 16 edition of Tata IPL 2023, Star Sports for the first time ever has brought cricketers together to bring them closer to their fans.
The purpose of bringing together cricketers like Rohit Sharma and Virat Kohli along with the captain of the defending champion in IPL - Hardik Pandya, captains of Lucknow Super Giants and Kolkata Knight Riders – KL Rahul & Shreyas Iyer, and Ravindra Jadeja (Chennai Super Kings), was to give fans an opportunity to get to know their favourite cricketers at a more personal level and witness a never-seen-before side to them as they share stories of successes, hardships, and joy from their journeys as well as their likes and dislikes.
Link to the promo:
Field pe yeh kaun hai, yeh toh aap jaante hi ho – ab waqt hai to get to know your favourite cricketers OFF the field!
Dekhiye Stars on Stars throughout the tournament, aur jaan lo inke ki baat. #IPLonStar #ShorOn #GameOn #BetterTogether #Cricket pic.twitter.com/BYWEg63fMJ
— Star Sports (@StarSportsIndia) March 17, 2023
Speaking about the exclusive association with the cricketers this season, a Star Sports spokesperson said, “Fans love to cheer for their favourite heroes and are always intrigued by their personas off the field. As official TV broadcasters for the TATA IPL 2023, we want to bring fans closest to their heroes and help build an emotional connection which goes beyond on-field performances. We will continue to bring these stories alive during our coverage of IPL 2023, especially on India’s most watched cricket show – Cricket Live.
Star Sports has had a tradition of working closely with top cricketers to deepen their connection with fans and amplify their personas, be it legends like Rohit and Virat, superstars like Hardik and Jadeja or emerging leaders like Shreyas and Rahul. We look for a brand fit in with them with 'Believe' values of the Star Sports brand and work with them to inspire fans and galvanise fandom."
Sharma, Kohli, Pandya, Iyer, Jadeja, and Rahul are also a part of Star Sports’ “Shor On, Game On” campaign which promotes community viewing, virtues of experiencing IPL together on a big screen, and the benefits of watching the tournament on Disney Star’s TV network.
