Mumbai: For the second time this season, the FC Barcelona shirt is to be used to celebrate musical creativity in association with its main partner, Spotify. After Canadian singer-songwriter Drake’s logo appeared on the shirt for the game against Real Madrid on 16 October, the logo of MOTOMAMI, the latest album by the most international Catalan singer of the moment ROSALÍA, will be appearing on the players’ chests for the Clásico at Spotify Camp Nou on Sunday 19 March.
The women’s team will also be joining this celebration of ROSALÍA’s music and success by doing likewise when they play Real Madrid on Saturday 25 March at the Estadi Johan Cruyff.
The Club and Spotify have published on their respective social media platforms audiovisual content to introduce the event to the fans. One of these pieces of content is a short video in which a groundsman at Spotify Camp Nou is seen losing control of his line painting machine which goes on to draw the MOTOMAMI logo on the pitch.
One year of MOTOMAMI
Spotify, the most popular subscription-based audio streaming service in the world, is transferring its special place on the Barça shirt as part of the strategic partnership with the club that is pursuing ways to offer new and innovative experiences to football fans, while also using music to reach new audiences. The deal also offers a global platform for artists to create new opportunities for connection with their fans around the world.
Barça and Spotify have picked ROSALÍA because it is a year ago this month that her album MOTOMAMI was launched, a record that has stretched the boundaries of contemporary music. Her third studio album was met with international critical acclaim, and among many other distinctions was named Best Latin Rock or Alternative Album at the 65 Grammy Awards. The project features such tracks as ‘Despechá’, ‘La fama’, ‘Saoko’ and ‘Bizcochito’, which has become an anthem for the young generation and has been played several hundred million times on Spotify.
ROSALÍA was the top streamed born Spanish territory artist worldwide on Spotify in 2022, and plays of her songs on the service increased by 110 percent year over year. In 2022 she was the most played female artist in the city of Barcelona.
Spotify and FC Barcelona would like their respective fans to be able to treasure ROSALÍA’s appearance on the shirt forever, and have therefore created two limited edition collections.
The first is one for which just 1899 units are being produced, with the MOTOMAMI logo on the front and ROSALÍA’s name on the back together with the number one, thus honouring this first anniversary. These garments cost 399.99 € and they will be available in men’s and women’s versions from Wednesday 15 March from the Barça Stores at Spotify Camp Nou, Madrid and T one at Barcelona Airport, and also via the club’s e-commerce service.
The second option is a limited edition, exclusive glow in the dark shirt, of which only 22 units will be going on sale, 11 for men and 11 for women. What makes them so unique is the glow-in-the-dark lettering. Each of the shirts is numbered from 1 to 11 and will be signed by the players who start the respective Clásico matches. Each jersey costs 1999.99 € and they will go on sale from Wednesday 15, only via the club’s e-commerce service.
Strategic partnership
The alliance between FC Barcelona and Spotify began on July 1 of last year as part of the Club’s strategic goal of proactively sourcing partners that share its own defining values and philosophy, while also maintaining its world-leading position both on and off the field of play in an increasingly more competitive environment.
FC Barcelona VP Juli Guiu stated, “Yet again our collaboration with Spotify has taken things to the next level. Seeing such a renowned artist as ROSALÍA on the beloved Barça jersey is a wonderful surprise for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story alongside the world's most popular music streaming platform, Spotify”.
Spotify VP partnerships Marc Hazan said,“We’re honoured to give up our space on the FC Barcelona shirt to celebrate ROSALÍA - the most streamed Spanish artist on Spotify in 2022. It’s a chance to continue the celebration of our unique partnership with FC Barcelona and continue to bring the worlds of football and music together.”
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