Mumbai: Cricuru, India's cricket ed-tech platform, has unveiled its partnership with Entrackr's Unicorn Premier League, the country's cricket league for unicorn companies. As the official learning partner of the league, Cricuru will leverage its innovative teaching methods, including AI integration, to enhance the skills of players and coaches alike, helping them reach their full potential and upgrade their skills. The tournament is already underway at Gurugram with 16 start-up teams worth $40 billion competing for the championship title. Legendary Indian cricketers, Virender Sehwag and Sanjay Bangar, will also be present at the finals on 19 March 2023, at Wisteria Sports Club, Gurugram.
The platform's advanced analytics and AI-based feedback mechanism will help players identify their strengths and weaknesses, enabling them to fine-tune their skills and improve their performance on the field. With its team of experienced coaches and trainers, Cricuru is all set to further enrich Entrackr's Unicorn Premier League.
Commenting on the partnership, Cricuru CEO Akshaara Lalwani said, “Our partnership with Entrackr's Unicorn Premier League is an exciting opportunity as it will help showcase the platform’s true capabilities. Also, through this partnership with Entrackr's Unicorn Premier League, we not only have the opportunity to support the growth and development of cricket in India but also to create greater brand awareness and recognition for Cricuru among the league's audience. Through on-field and digital branding opportunities, we aim to showcase our innovative teaching methods and the value we bring to the world of cricket. We believe that this partnership will help us to reach a wider audience and demonstrate our commitment to revolutionising the way cricket is taught and played in India."
Bangar said, “I am thrilled to be part of this association with Entrackr's Unicorn Premier League and witness India's top startups battle it out on the cricket field. As a former cricketer and coach, I know the significance of having access to the right training and coaching resources. Cricuru's partnership with the league is a welcome move, and its innovative approach to teaching cricket through AI integration is commendable. I am confident that the platform will help players and coaches alike to improve their skills and enhance their performance on the field."
Sehwag added, “Cricket is more than just a game in India - it is a passion that brings the whole country together. With Cricuru as the official learning partner of the league, I am confident that the players will have access to world-class training and coaching, helping them take their game to the next level. As someone who has been involved in cricket for a long time, I know the importance of having access to the right resources, and I believe this partnership will be a valuable asset to the teams competing in the championship."
Speaking on the partnership, Khaitan Holdings chairman Nalin Khaitan said, “Cricket has always unified the citizens of the country and the Unicorn Premier League is a testament to that. A platform for all startups to showcase their cricketing skills, this league is going to be a breath of fresh air from the daily grind. This is the perfect opportunity for players to learn and grow, and more importantly, have fun.”
As part of its recent revamp, Cricuru now uses advanced AI integration aimed at enhancing users' cricket learning and performance. The app's AI tool analyses users' moves, body structure and positioning, providing feedback for improvement. Its simulation-based training allows users to practise and hone their skills indoors or during bad weather, making it easier for them to stay physically active and improve their game. Cricuru is revolutionising the way cricket is taught and played, and its partnership with Entrackr's Unicorn Premier League is a testament to its commitment to supporting the growth and development of cricket in India.
