Mumbai : MX Player CMO & VP Sandeep Kumar is leaving the company after four years of building it into a market leader and driving successful campaigns for MX Originals such as Queen, Aashram, Times of Music, Samantar, Matsya Kaand, Campus Diaries, Bhaukaal, Warrior Hunt, and others.
Sandeep was the driving force behind MX Player's rise. He is a brand, trade, and entertainment marketing expert with over 16 years of experience across dynamic media organisations and production companies.
Prior to joining MX Player, he held various leadership positions at UTV Motion Pictures, Viacom18 Motion Pictures, Disney India Studios, Rajkumar Hirani Films, Excel Entertainment, and Sony Picture Entertainment.
With success stories such as ‘Dev.D’, ‘Raajneeti’, ‘Rowdy Rathod’, ‘Wake Up Sid, ‘Harishchandrachi Factory’, ‘Kahaani’, ‘Queen’, ‘Gangs of Wasseypur’, ‘PK’, ‘Avengers- Age of Ultron’, ‘Raees’, and many others, he has also been instrumental in redefining the rules of marketing.