Mumbai : Gujarat Titans has announced their partnership with Viacom18, TATA Indian Premier League’s digital rights holder, offering their campaign access to the fans as they prepare for their title defence. The Hardik Pandya-led side will begin their 2023 campaign at their iconic home venue – the Narendra Modi Stadium – on 31 March with the eagerly-anticipated season-opener against the Chennai Super Kings.

For the first time, cricket fans will be able to watch a wide variety of exciting content as Gujarat Titans will provide JioCinema access to backstage events such as training sessions and team bonding activities and marquee players such as Hardik Pandya, Rashid Khan, and Shubman Gill, among others. Viacom18 will leverage the power of digital and present Titans’ unique philosophy and inclusive culture to a broader audience across platforms.

Since making a successful debut in the TATA IPL, Gujarat Titans have been the first movers across multiple avenues of fan engagement. Not just being the headline makers with their debut trophy, they have also been trend-setters off the field. The franchise was the first Indian sports team to introduce a dedicated virtual space for its fans and players as well as the first to launch an exclusive streetwear collection. The Titans continue to engage with their fans in innovative ways, such as their recent campaign which encourages them in becoming healthier and fitter and, in turn, be rewarded for their efforts.

“We endeavour to keep fans engaged with Gujarat Titans not just during the season but well beyond that. Our partnership with JioCinema will be a conduit for enhanced fan engagement and build meaningful bonds through exclusive content. This partnership will provide the fans a closer look at the unique Gujarat Titans culture – which formed the bedrock of a successful campaign in 2022,” said Gujarat Titans COO Arvinder Singh.