Mumbai: Monte Carlo Fashions Ltd., a global clothing chain, has announced the launch of its latest summer collection for the Indian Summer. To celebrate the launch of its new summer collection, Monte Carlo has just released a new film which is all about redefining the laws of attraction.
The TVC showcases a wide range of stylish apparel for men and women from the latest collection and weaves an interesting story which shows the journey of two soulmates who don’t have to find each other, but are attracted to one another as the world around them is awestruck and comes to a standstill while witnessing their unique style and upbeat vibe.
The marketing campaign has been conceived by Hashtag Orange, a digital advertising agency, who plan to run a 360-degree initiative that will utilise all the potential online and offline mediums and strategies to disseminate brand awareness and amplify public engagement.
With the successful launch of this new summer campaign, Monte Carlo executive director Monica Oswal commented, “We are really thrilled about this campaign as it depicts the elegance of vibrant floral patterns, bright colours, the finest of textures and stylish adornments that exhibit the zesty and invigorating summer appeal that our latest collection brings to the market. The film elaborates on the concept of the individuality of fashion as a choice and how everyone must wholeheartedly flaunt their unique style while leaving the world completely awestruck around them. The campaign will surely mesmerise the youth with its magnificent appeal.”
Commenting on the prospects of the campaign, Hashtag Orange founder Mukesh Vij said, “We at Hashtag Orange are excited to be part of the Monte Carlo’s campaign that will introduce the brand’s latest summer collection. Monte Carlo is a popular fashion brand that has decided to propagate the versatile concept of individuality this time with the launch of their new apparel line. We will utilize effective marketing strategies to promote the campaign among the masses to ensure optimal public. "
