Mumbai: The former CEO Cosmos-Maya Anish Mehta has founded the creator tech business Animeta today announced numerous strategic hiring. The firm is positioned for significant success in the Asian creator market because to the new leadership team, which unites seasoned experts from the most cutting-edge and significant digital and media companies in the globe.
Vipasha Joshi who will serve as COO, Krishna Desai who will serve as CPO, and Biswamitra "Vishu" Ray, who will oversee branded content and creative initiatives at Animeta, are among the new hires. These hires come after Devdatta Potnis, who was formerly at Cosmos Maya and Viacom, was just named the company's CEO.
Animeta's CEO Devdatta Potnis is in charge of the company's expansion, scalability, and development of a strong staff. At Indian animation studio Cosmos-Maya, where he most recently served as chief growth officer, Potnis was crucial in commissioning content deals totaling $100+ million and expanding the staff from 30 to over 1,000.
He said, “Our AI-powered platform will provide talented creators with multi-platform monetization opportunities while increasing their communities in regional and international markets. I am glad that we have a stellar team with the right and relevant experiences to accomplish this.”
Among the new appointees, Vipasha will lead creator growth and content strategy at Animeta across all major verticals, languages and regions. Joshi’s experience includes eight years as head of diversity at Google India, and stints at Dentsu and Jellysmack, where she developed the creator program in APAC and grew creator revenue fivefold across multiple platforms.
“Animeta offers holistic, all-encompassing, sustainable growth for our creator partners, and I am happy to make a meaningful difference in the creators’ lives,” said Joshi.
The creation of the AI-powered platform that will supply data and business analytics to support Animeta's operations will be overseen by chief product officer and Data Scientist Krishna Desai. Desai is a media expert with more than 22 years of experience in the media and television sectors. He has created data-driven programs for top international corporations, such as WPP and WarnerMedia, where he served as network head.
“I am excited to build an AI-powered tech product that has the potential to change the lives of millions of social content creators across the world and bring about a paradigm shift in the industry", said Desai.
Biswamitra "Vishu" Ray, who will focus on superstar creator growth and partnerships as SVP of branded content and creator projects, completes the new leadership group. Ray previously worked for Meta for eight years, leading creator strategy for Facebook and Instagram in India and overseeing the platforms' connections with the most popular and skilled creators there.
“I’m fortunate that my creator friends perceive me as an ‘enabler,’” said Ray. “With my role at Animeta, I intend to do exactly that — enable more opportunities for creators and bring about a holistic, concerted effort which will lead to their sustained, scalable, well-rounded growth.”
