Mumbai: What’s Up Wellness, a Gurugram-based wellness brand, which offers delectable gummy supplements, secured 60 lakhs in the latest episode of Shark Tank India Season 2. The startup was featured on the episode which aired on 27 February, 2022 and won investments from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com.
What's Up Wellness co-founders Vaibhav Makhija and Sayantani Mandal, impressed the Sharks with their innovative approach to vitamins. The judges were particularly impressed with the brand's gummies, which offer a fun and frictionless way for people across age groups to get their daily vitamin needs.
The brand currently has five crores and aims to clock around two crores of revenue per month by the end of this year. What's Up Wellness offers three kinds of gummy supplements as of now: What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. The brand plans to launch innovative products across multiple wellness categories in the near future.
Makhija and Mandal said, “At What's Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”
"After listening to Vaibhav's and Sayantani business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I've seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business”, said Lenskart CEO & founder Peyush Bansal.
In a surprising turn of events, Makhija and Mandali were offered more than their original ask. While they had asked for 50 lakhs, the three Sharks- Gupta, Singh and Mittal offered What’s Up Wellness a cheque of 20 lakhs each for their creative idea and hardwork in making wellness fun.
The idea for Vitamins packed in gummies immediately piqued judges' curiosity, and the innovative idea of making wellness fun and delicious became a hit among the panel. All the judges tasted the gummies and found them intriguing which made them ask volleys of questions from the duo regarding the gummies’ constituents and functionings.
What's Up Wellness has already secured significant investment from D2C disruptors in December last year, including Hopscotch ex COO Puneet Sehgal, Clovia co- founder Soumya Kant, Sirona Hygiene co founders Deep Bajaj and Mohit Bajaj; among other investors.
