Mumbai: Tough time don’t last tough, tough brands do, going by the theme. Media Investment Summit 2023 was organised by Indiantelevision.com. Industry experts discussed the future of television and digital media industry with the emergence of technology.
Jio Cinema and Aaj Tak were the event's associate partners. The summit's industry partners included One Take Media Co, Lemma as a programmatic partner and dailyhunt as a digital media partner.
The opening speech of ITV founder and editor-in-chief Anil Wanvari kicked off this event, “We have labeled it as media investments, not media spends. I hope everybody looks at it as a media investment, “ he said.
He further added that “Investment to build a brand and to build associations with new customers and acquire new ones. The cost of acquisition lifetime customer is something that a lot of the forward thinking companies are looking at. And they put it into their strategic decisions. It's not just about getting the customer for a short term. It's a long, lifetime value. These are management's and brands which are going to last and build value for the company's tough times.”
The highlight of the event was a presentation on the topic ‘The future of television’ by Mediabrands India CEO Shashi Sinha, where he spoke on the future of television, he believes it is not declined rather it will grow in near future with other devices.
“It's not one vs others, it's all about the growth of the industry and not only one individual. As times are tough, industry leaders should sit together and think about how to grow the industry, they need to collaborate and not compete if the industry grows the whole ecosystem will grow and help everyone,” He said.
The topic for the first session was ‘Changing the paradigm of media business with the emergence of the digital age’. It was chaired by DDB Mudra Group chief digital officer Preetham Venkky and the panelists were -BYJU's marketing head Atit Mehta, Abbott Nutrition Loveleen Gajria media, digital & CRM head, Dentsu India Chief Operating Officer (media) Bhasker Jaiswal, Clovia GM ( marketing) Nikhil Gulati and Pernod Ricard India digital communications lead Shetanshu Dikshit.
its Kantar South Asia growth and digital transformation head Prasun Basu gave a presentation on the topic digital video consumption, he shed light on cord cutting and cross screen.
The second panel was on the topic ‘Ad-tech: the science behind reaching to right audiences programmatically and the art of sustaining them’. The session was moderated by Xaxis general manager Dimpy Yadav and the panellists were HDFC Bank SVP and digital marketing head Jahid Ahmed, DDB Mudra Group country head & managing partner ( integrated media) Rammohan Sundaram, Motorola Mobility India marketing head Shivam Ranjan and Lemma national sales head Dheeraj Soni.
The third panel was on the topic ‘Television gets going" It was chaired by ITV founder and editor-in-chief Anil Wanvari. The speakers for the session were Marico media & digital marketing (India & global centre of excellence) head Ankit Desai, DENTSU CREATIVE India chief strategy officer Sumeer Mathur, Kantar South Asia Growth and Digital head of transformation Prasun Basua and TAM Media Research CEO LV Krishnan.
The subject for the fourth panel was ‘Reclaiming growth through technology”. The session was moderated by Publicis Groupe India digital technology business CEO Amaresh Godbole. The speakers for the session were EaseMyTrip AVP - marketing & alliances Sanchit Chopra, Madison Loop vice president Kosal Malladi, Angel one chief growth officer Prabhakar Tiwari and Tyroo chief revenue officer Akshay Mathur.
LV Kirshnan gave a special presentation on maximising future advertising potential : seeking investments and ROI , where he shed light on how advertising spends is happening across mediums.
The fifth panel was on the topic ‘ The digital powerhouse’ . It was moderated by Amnet India VP (programmatic growth & partnerships) Tushar Gupta. The speakers were ICICI Securities marketing head Deepak Saluja, Mahindra Rise integrated media & advertising head Sonam Pradhan, PubMatic customer service director Harguneet Singh, Kaya Limited VP and marketing head Samyukta Ganesh Iyer and Samsung Ads, India Senior Director Prabhvir Sahmey.
The summit concluded with the last panel discussion on the topic of ‘Role of emerging technologies in an ever changing digital marketing spa.’ This session was moderated by GroupM WPP India mobile & emerging tech head and emerging tech lead Niraj Ruparel. The panellists were Raymond Consumer Care CMO Pooja Sahgal, Hershey's chief marketing officer Ankit Desai, Tata Starbucks category loyalty & digital, marketing, director Deepa Krishnan, QWR (Question What's Real) founder & CEO Suraj Aiar, ICICI Lombard Corporate Communication & CSR marketing head Sheena Kapoor and UltraTech Cement brand building head Kanupriya Didwania.
