Mumbai: Prime Video has elevated Gaurav Gandhi from India vice president to Asia Pacific vice president. The company broke the news through the internal memo circulated in the organisation recently.

Gandhi will now lead APAC, which includes Japan and South East Asia in addition to India. He will assume this new position in April 2023 and will be based in Singapore. As Gandhi assumes this expanded role, Sushant Sreeram, currently director - SVoD business, will be promoted to country director of Prime Video, India.

Gandhi is a seasoned industry professional who joined Amazon in 2018. He has been in charge of Prime Video's overall business in India, including SVoD, Marketplace (Prime Video channels and TVoD), and Sports.

Prior to joining Amazon, Gandhi held various leadership positions at Viacom18, NDTV Imagine, and Star India. He entered the video streaming space in 2015, setting up, launching, and running Viacom 18's streaming service Voot as his final role before joining Amazon.

Sreeram has collaborated with Gaurav since he joined Amazon in 2018 as director of marketing and was promoted to director of SVoD business in 2022. As SVoD business leader, he was tasked with growing the subscription video-on-demand (SVoD) business through subscriber acquisition, growth, and engagement across B2B and B2C segments. Sreeram was the marketing director for Xiaomi in India before joining Amazon.