Mumbai: Entertainment format creator and distributor Fremantle Finland has announced the appointment of Seija-Liisa Eskola as the head of scripted. She will be responsible for the development and sale of drama series.

She has both been involved in the concept development and worked as an executive producer in Soundtrack of Love (Yle/Finnish Broadcasting Company), Welcome to Texas (MTV), Happy Hour of the Wolf (Yle) and Man in Room 301(Elisa Viihde), which was the first Finnish series acquired by the BBC.

She joined Fremantle from Warner Bros. ITVP, where she was head of scripted.

Commenting on her appointment, Eskola said, "I am very excited about my new role. It is like coming home, as I used to work with the company and the daily drama series Secret Lives as a director many years ago. Fremantle has a large drama selection and is also the number one in Finnish daily drama, so this is the perfect environment to develop new Finnish scripted series. I want to use my long experience in drama development and have intensive cooperation with directors and editors."

Fremantle Finland CEO Jarkko Luoma said, "In recent years, Fremantle has grown significantly internationally in drama production. This trend can also be seen in Finland, and we want it to continue on this path. We wanted a top drama professional and Eskola is exactly the right person for the job! She is a great addition to the Fremantle family."