Mumbai: Senior marketing professional Vikas Srivastava has been roped in as president of marketing at TV9 Network to drive its marketing function across broadcast and digital media.

Srivastava has extensive experience in consumer marketing, having worked in a variety of industries.

He has more than 18 years of experience working for prestigious companies including Pernod Ricard, Colgate Palmolive, Castrol, Emami, and Cricut in a variety of capacities, both in India and overseas. He most recently led the development of new categories for Cricut Inc., the top organisation in DIY craft, in Salt Lake City, USA.

Srivastava graduated from Stanford University with an MBA.

He completed his mechanical engineering degree in 2002 and graduated from XLRI Jamshedpur in 2004.

Speaking on Srivastava’s appointment, TV9 MD & CEO Barun Das said, "2023 is a very significant year for the news genre. TV9 Network, which disrupted the news genre in 2022 and achieved a remarkable turnaround, has lined up a slew of innovative and industry-leading offerings this year. I welcome Vikas to the TV9 family. His experience across varied industries—both in India and around the world—will support us in continuing and consolidating our news leadership charter."

A record-breaking three-fold increase in revenue was attained by TV9 Network in just three years. What's more, the network has maintained a strong bottom line, which feeds the hunger for growth of the network despite launching a large expansion plan across its three verticals—broadcast, digital, and OTT.

Speaking about his new role, Srivastava said, "TV9 Network is the number one television news network in the country. It is a forward-looking company that is making news future-proof for consumers who are very different from the news consumers of yesteryear. I am extremely happy to join this industry agenda-setting network."