Mumbai:  Shyam Steel has unveiled its new advertising campaign featuring the Indian cricketer Virat Kohli, and Bollywood actor Anushka Sharma. This is the third TVC in line with Shyam Steel’s ongoing “Hamesha Ke Liye Strong” campaign.

Rediffusion Brand Solutions Pvt. Ltd. and Cornerstone have worked together to send across the brand’s message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. 

The ad film showcases Virat Kohli and Anushka Sharma enjoying a winter evening. To provide comfort to Sharma in this chilling weather, Kohli offers his jacket to her but when Sharma sees Kohli shivering too they both decide to share the jacket. This signifies the flexibility and understanding between the couple that strengthens the foundation of a relationship. Similarly, when houses are built with Shyam Steel flexi-strong TMT bars, such houses are more sustainable and have a strong foundation.

Speaking on the TVC campaign launch, Shyam Steel director Lalit Beriwala said, "The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connection amongst our target group.

The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile," said Rediffusion Brand Solutions Pvt. Ltd’s branch head - Kolkata and head of client servicing Sreeparna Gupta.