Mumbai: 27th Sports have signed Kewal Kiran Clothing Ltd. (KKCL), widely renowned for their Killer Jeans brand, as the title sponsor for the Indian cricket team’s 2-match Test series against Bangladesh starting 13 December 2022 at Zahur Ahmed Chowdhury Stadium in Chattogram, near Dhaka.
Impress-Mattra Consortium, the on-ground rights holder for all Bangladesh cricket teams' home series, has granted Dubai-based 27th Sports exclusive marketing rights.
Speaking on the partnership, KKCL joint managing director Hemant Jain said, "We are delighted to announce our title sponsorship for the India-Bangladesh Test Series 2022. The partnership offers a unique opportunity to be a part of this series, especially in Bangladesh, which is one of the most prominent cricketing nations in the world. The ODI series has had a brilliant start, with both teams competing at their best. We at KKCL have always promoted cricket by showcasing Brand "Killer" along with our other in-house brands LawmanPg3, Integriti, Easies, and Desibelle in the sponsorship arena, and we strongly believe that cricket is a very important medium for our brand enhancement. We would like to thank the Bangladesh Cricket Board (BCB) and 27th Sports for giving us this wonderful opportunity. We cannot wait to watch the action unfold and wish the tournament organisers, teams, and players every success in this series."
Impress Mattra Consortium partner Sana-ul Arefeen added, "It gives me immense pleasure to welcome KKCL, which has come in as the title sponsor of the Bangladesh-India Test series. Bangladesh always welcomes international brands, and taking them on board has always been a pleasure."
"KKCL has created a niche in the apparel segment that is unique and, at the same time, ever expanding with their broader marketing and strategic outlook. KKCL's coming in as the title sponsor of the India-Bangladesh Test Series is not only a testimony to their commitment towards creating far-reaching brand visibility and enhancement through sports, but also a commitment of support for the growth and development of sports in the region and in a new emerging market like Bangladesh. We are extremely happy to have them on board," stated 27th Sports CEO and co-founder Sangeet Shirodkar.
27th Sports chairman and co-founder Sanjay Bector commented, "The series has generated a lot of interest in the cricketing world, and it couldn’t have been a better opportunity for KKCL and 27th Sports to come together and make this event a success."
A highly reliable name in sports management and marketing, this is the third major signing in cricket for 27th Sports after the India-Sri Lanka Women’s ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20, where the Sachin Tendulkar-led India Legends team emerged winners, defeating Sri Lanka Legends for the second consecutive time in the final. Recently, 27th Sports also acquired the Hawks franchisee in the World Tennis League, which will be held in Dubai from 19 to 24 December 2022. The team comprises Alexander Zverev, Dominic Thiem, Elena Rybakina, and Annett Kontaveit.
