Mumbai: On 7 December 2022, GroupM's addressable TV company Finecast will host India's first addressable TV summit, "Addressable TV and Beyond," in Mumbai.
The event will highlight how the TV industry is undergoing a transformation, with India on track to become the third largest TV market in the next three years. It will aid distributors, advertisers, and broadcasters in comprehending the evolving media landscape.
At the summit, GroupM's Finecast, in collaboration with Kantar, will also unveil the report "The Changing Landscape of Indian Television," which will highlight the rapidly changing media consumption habits that will make it more difficult for broadcasters and brands to accurately predict the future of TV viewing in India.
The report will highlight TV viewing trends and provide insight into how Indian consumers engage with and consume TV content.
GroupM South Asia CEO Prasanth Kumar said, "Changing landscape possibilities have opened new possibilities for TV advertisers. Brands need futuristic spaces to reach their target audience as TV consumption patterns continue to evolve. Our report with Kantar is designed to be a guide that will help in exploring what current and new capabilities exist for TV advertisers."
GroupM India president of data, performance & digital products Atique Kazi said, "Television advertising in India continues to grow both on linear and even faster on connected TVs. At our inaugural event, "Addressable TV & Beyond," we are enriching conversations on what holds in the future of TV advertising, the use of data, and technology with the TV ecosystem to make TV advertising more welcomed for brands and viewers."
The day-long event will feature multiple sessions that will discuss the changing landscape of television in India and showcase some ground-breaking research to take leaps forward in measurement to what's next in the Finecast roadmap: Leading the charge in addressable TV.
The sessions will look at the current and new capabilities available to TV advertisers in India, as well as how a prominent advertiser uses media to drive measurable business growth.
