Mumbai: Zee Theatre has announced an unprecedented theatrical extravaganza to provide dramatic riches to its audience on a daily basis. Har Din Naya Drama, a dramatic feast of 30 plays in 30 days, will entertain and engage viewers every day at 2 p.m. and 8 p.m. on Tata Play Theatre.
This is a celebration of the best of India's vast and diverse theatre fraternity's classic, contemporary, and boundary-breaking content. Under this campaign, viewers will be able to watch both old favourites and brand new, original plays in the "Blockbuster" and "Premiere" categories. The "Weekend Highlights" will feature stories that are themed or commemorate special occasions and festivals.
This campaign will also be live on other platforms such as Airtel Theatre, Dish TV & D2H Rangmanch.
Talking about "Har Din Naya Drama," ZEEL Shailja Kejriwal chief creative officer of special projects said, "The idea of "30 Days, 30 Plays" stems from our commitment to offer audiences more of what they want and to give them more value for the time and resources they invest in Zee Theatre. We always strive to make the best of Indian theatre more accessible and to give audiences what they love by enriching and expanding our repertoire. We want to transform the concept of daily entertainment by bringing these masterpieces right into your living room, and we are proud that viewers will now be able to watch a specially selected teleplay everyday."
The new teleplays in the "Premiere" category will add to the existing repertoire of over 90 teleplays, while popular stories such as Sir Sir Sarla and Chokher Bali will be screened in the blockbuster category.
Over the years, Zee Theatre has collaborated with renowned theatre veterans such as Mahesh Dattani, Vijaya Mehta, Lillete Dubey, Atul Kumar, and young stalwarts such as Purva Naresh to recreate and bring to life some of the most celebrated stories across languages.
Among the well-known actors in this vast library are Gajraj Rao, Mita Vashishth, Ashutosh Rana, Virendra Saxena, Vikram Gokhale, Mohan Agashe, Nandita Das, Mahira Khan, and Aahana Kumra.
