Mumbai: India TV has roped in Puja Sethi as group editor of digital. Sethi, a senior journalist and digital strategist, brings over two decades of rich experience on board. Her last stint was with Zee Digital as a group editor.

In the past, she has held senior leadership positions at Indiatimes, Jagran New Media, and myUpchar, amongst others. Her career has evolved around broadcast, print, and digital journalism. She is an alumnus of the prestigious Lady Shri Ram College and Miranda House, Delhi University.

In her role at India TV, she would be responsible for managing the editorial. In addition, she will focus on strategic and innovative solutions and the development of an integrated digital strategy that cuts across paid, social and search.

On her appointment, India TV managing director Ritu Dhawan said, "We welcome Sethi to the family. We are sure she will add value to India TV’s digital ecosystem and help us attain the predetermined organisational goals."

"I am extremely excited to take over the role of spearheading the digital strategy for India TV. I am looking forward to expanding the reach of our digital properties and further expanding the digital portfolio," said Sethi.