Mumbai: Zoo Media Network's FoxyMoron has elevated Keerthi Kumar as business head - south. He will be responsible for leading business operations and fostering business development across the region, contributing to the overall growth of the Zoo Media conglomerate.

Keerthi will continue to report to FoxyMoron national head of client partnerships Prachi Bali.

In the last 16 months since joining FoxyMoron as group account director, Keerthi has grown the business by 2x while onboarding clients across sectors with multinational corporations, startups, and Indian-owned businesses alike. His current clients include AO Smith, the OTT giants Aha Tamil and Aha Telugu, new NFT brand Fancraze, Bestseller India-JDY, ProduKt & i.scenery, Wrangler, TVS Motor Company and projects with brands such as Zebronics, Arrow & Maharaja Trophy.

Over the months, under Keerthi’s leadership, the team size has grown considerably, with key senior appointments across art, strategy, and copy being made over the past year.

Speaking on the development, Bali said, "Keerthi has championed every curveball thrown his way, with hard work and the ability to lead a team effectively. His stellar contribution in growing the business in the market while also maintaining existing client relationships has been a big win for us. Furthermore, what we value most, being a people-first organisation, is that Keerthi leads with empathy."

Commenting on his new role, Keerthi added, "I am thrilled to take up the new mantle at FoxyMoron! The South is booming with legacy industries and unicorn companies alike, giving us ample scope to scale our business in the region as a network with the promise of integrated solutions. While I am looking forward to this wonderful new endeavour with FoxyMoron and Zoo Media, I am positive about nurturing a tribe of individuals whose work will define them."