Mumbai: Sun TV veteran Kavitha Jaubin has joined Arha media-owned Aha as VP of content & strategy-Tamil. Jaubin confirmed the development to Indiantelevision.com over a call. Jaubin led the content and brand integration at Sun TV, where she served a stint of over 15 years.

Indiantelevision.com broke the news of the media veteran putting in her papers at the Kalanithi Maran-owned network last month.

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Aha is an OTT player owned by Arha Media & Broadcasting, a joint venture between Geetha Arts and real estate business group My Home Group, which offers original content in Telugu and Tamil languages. After establishing itself as the one-stop destination for Telugu-speaking viewers globally, the OTT player forayed into the Tamil market late last year, following its debut in March 2020.

At Sun TV, the Chennai-based Jaubin handled several challenging assignments, having joined the network in August 2007 as head of Kids Channels (Tamil, Telugu, Kannada and Malayalam). She took on the additional responsibility of cluster head-content acquisition at the broadcaster.

Jaubin took over the mantle of head of Sun Life, the network’s second general entertainment channel, in 2011 for nine years before taking up her final stint at the broadcaster as head of content and brand integration in February 2020.

Prior to Sun TV, she served a brief stint as executive producer at 92.7 BIGFM.

Early on in her career, she even donned a creative hat as writer-director at Star India’s Star Vijay Television for four years.