Mumbai : Havells India Ltd announced its latest campaign for the Kerala market to promote its kitchen appliance range around Onam.

The campaign features actor Mamta Mohan Das, who offers a fresh perspective on how cooking can be easy and enjoyable with Havells Kitchen appliances such as the Heavy-Duty Mixer Grinder Hexo Series, Silencio mixer grinder, OTG, and induction cooktop.

Havells India’s executive vice president-electrical consumer durables Rajiv Kenue said, “Kitchen is the heart of every Indian household. In India, food and festivities go hand in hand. Every occasion is celebrated with a distinct set of delicacies from each region. Onam is the biggest festival in the state of Kerala, and we are proud to welcome such a talented celebrity, Mamta into the Havells family at this auspicious time.”

He further added, “With our latest digital campaign around Onam, we aim to celebrate the true taste and essence of good food by showcasing how cooking can be effortless and full of fun, with the help of kitchen appliances.”

A series of four digital films are part of the campaign, and they are being promoted across several websites & social media networks like YouTube and Instagram.

The video and display campaigns have already begun and will run through mid-September 2022.

The campaign beautifully demonstrates how Havells' multi-purpose kitchen appliance range, with its superior product design and dependable quality, improves our daily lives & kitchens.

Havells India executive vice president-marketing Rohit Kapoor said “With Onam around the corner, we are delighted to introduce our latest campaign with Mamta, a talented celebrity, and a trendsetter in the target market. We are confident, with her as the face of the campaign, we will be able to reach a large consumer base in the region and solidify our strategy of going deeper into homes.”

“As a part of this 360-degree campaign, we are also promoting our existing product campaigns on Hexo MG and Lloyd products featuring Mohan Lal. Kerala is one of our key growth markets and we continue to engage further to deepen consumer connect and strengthen our presence in the region,” he added.

Havells is also promoting the campaign through retail visibility, cinema integration, and a display campaign in leading regional media to further strengthen its connection with its target audience across Kerala.