Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.
As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.
To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.
On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, "In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations."
Speaking about the win, Social Panga co-founder Himanshu Arora said, "This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client."
