Mumbai: ZEE5 Global has announced its partnership with the Patel Brothers, a US-based Indian grocery chain, to facilitate connecting with diaspora audiences on the occasion of the 75th year of Independence.

Commenting on the partnership, ZEE5 chief business officer global Archana Anand, said, "We’ve seen exponential growth in the US in our first year of launch, and we are happy to have been able to delight our audiences here with our rich content library. There’s no better way now to cement our leadership position in this market than with this partnership with the Patel Brothers, another iconic and much-loved South Asian brand, and we look forward to a long, wonderful relationship with them."

Actor Sonali Bendre inaugurated the Patel Brothers shop on Oak Tree Road in Edison, New Jersey. Sonali discussed the collaboration and how it will help Indians living in the US.

Sonali recently made her comeback and a successful debut on ZEE5 Global with The Broken News.

Bendre added, "I’m very happy to be here to kick off this partnership between two deeply rooted South Asian brands, The Patel Brothers and ZEE5 Global.  As the leading South Asian streaming service, ZEE5 Global has stepped out of the screens and is making an effort to bring together the diaspora audiences across the US through multiple community initiatives. Together with the Patel Brothers, who are America’s oldest, largest, and best-loved Indian chain in the US, we can expect many wonderful initiatives and experiences from this partnership."

At the store, ZEE5 Global also held a competition where participants had to respond to inquiries about the platform and Patel Brothers. As part of the "Shop with the Stars" competition, the winner received the chance to shop for groceries worth $200 for free with Sonali. 

Patel Brothers’ Kaushik Bhai Patel said, "We’re always looking for ways to cater to the needs of NRIs and South Asians in the US hungry for their home culture. We are very happy to partner with ZEE5 Global that shares this ethos."