Mumbai: MX Player has launched MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres, on Monday.
MX Advantage is a platform for all of MX Player’s existing and new advertisers to launch ad offerings.
This platform has been developed in order to directly make MX inventory available to small, medium, and large business owners, marketing managers, media agencies, SMEs, metros, and non-metro advertisers.
MX Advantage will enable the digital advertising sector to advertise across all forms of entertainment through impact-driven campaigns, maximising ROI and assisting in the achievement of corporate goals.
MX Player chief operating officer Nikhil Gandhi said, "We are India’s first entertainment super app driven by high-tech innovations and offer content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes.We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market."
He further added, "MX Advantage is a one-stop solution for advertisers of all sizes and budgets, including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business."
The self-serve platform offers immersive ad formats across tabs like video, display, audio, and content solutions that will help in driving the brand's awareness and engagement with important features like customisation and total campaign control.
Additionally, brands can easily take advantage of MX Advantage's additional services, which are all housed under one roof and include sponsorships, rich media ads, entertainment commerce, etc. There are several benefits as a part of the promotional launch period for verified advertisers who sign up on the platform.
MX Player has also collaborated with DanAds, a technology platform, to make its engaging media and industry-leading advertising solutions available to SME businesses in India via MX Advantage.
DanAds CEO and co-founder Istvan Beres said, "The launch of MX Advantage is hugely exciting. With a strong foothold in India and a growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content, and we look forward to offering an engaging and dynamic solution for MX Player's portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers, and DanAds is proud to partner with MX Player to offer just that."
