Mumbai: Ontrack has partnered with Kamar Film Factory as a media sales partner for the 67 Filmfare Awards South 2022. Filmfare recently announced that the awards would be held on 18 September 2022, in partnership with the Kamar Film Factory.
For the first time, the awards will be held in Bengaluru on 18 September , 2022, at the Bangalore International Exhibition Centre (BIC), where some of the biggest stars from Tamil, Telugu, Kannada, and Malayalam films, as well as Bollywood, will converge to witness an evening full of entertainment, glamour, and glitz.
Ontrack CEO Alok Rakshit said, "This gives us an interesting opportunity to cater to brands for whom the four Southern states have become a very vital cog, as it addresses a large and discerning audience who are big followers of the fantastic movies that are churned out every year, leaving behind an indelible impact on the minds of viewers and fans alike."
Kamar Film Factory founder Kamar said, "There are no two ways about it, Filmfare Awards South is one of the most-awaited events in the entertainment circuit of South India. It was dearly missed last year, but we’re excited that this time it is spread over two days, giving every release from 2019 to 2021 a chance to win the recognition it deserves. I’m eagerly looking forward to this."
Ontack business director Saugat Baanerjee added, "South Indian films have become a popular mainstay on a pan India basis and we are delighted to collaborate with Kamar Film Factory on the esteemed South Filmfare Awards 2022 and shall look forward to monetizing the same on-ground as well as on-air, to the best of our abilities."
Kamar Film Factory’s Anand Mishar commented, "We are glad to associate with ONTRACK as our media sales partner since they have an extensive footprint pan-India with their existing network of leading clients and their in-depth relations with media agencies. The amplification of the established intellectual property via the Zee Network of channels in the South and leading digital partner Facebook, also makes it an interesting proposition for brands this year."
