Mumbai: Emami Group’s branded food arm, Emami Agrotech, on Thursday announced onboarding Bollywood actress Katrina Kaif as brand ambassador for its spice range, ‘Emami Healthy & Tasty Mantra Masala.’

Mantra’s collaboration with Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across Indian geographies.

The brand has also drawn up aggressive marketing plans for Mantra and a target to reach around 25 lakh outlets (both direct and indirect) by the next three years, revealed Emami Group director Jayant Goenka.

Speaking of this partnership, Goenka said, "We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors in Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work, and commitment resonate with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of spice brand."

Speaking about this association, the brand ambassador, Katrina Kaif said, "Emami is a very popular and trusted household name in India, known for its quality and efficacy. I'm glad to be associated with a brand of such stature and am confident the Emami Healthy & Tasty Mantra range of spices will soon become a preferred choice of Indian households as well. I am certain that the audience will love our new campaign as well as the wide range of products that Emami Healthy & Tasty Mantra has to offer."