MUMBAI: The annual CineAsia trade show will honour Lotte Cinemas with the DLP Cinema Marketing Achievement Award on 9 December at Hong Kong.

Seoul-based Lotte Cinema, that currently operates 62 multiplexes with 462 screens and 162 3D systems is in the midst of an expansion beyond the South Korean market.

The company has launched three multiplexes in Vietnam and its first China location, in the northeastern city of Shenyang, is scheduled to be open at the end of this year In 2011, it will expand its multiplex business with 17 new domestic locations and 14 foreign locations.
 
As China‘s box office boom continues, jumping over 80% in the first half of this year, the rapidly expanding exhibition sector sees a rush of new players coming into the market to compete.

To stay ahead, Lotte, in 2009, introduced the world‘s first robot cinema usher, called Ciromi, and gave its customer base a ticket-booking Smartphone application.

From their cinemas‘ free Wi-fi Internet zones, to their 13.1-channel sound systems and 4D auditoriums Lotte Cinemas is pioneering change in Korea‘s multiplex industry.