Mumbai: Aaj Tak, the Hindi news channel from India Today Group, and veteran journalist Sudhir Chaudhary experimented with a technology-driven interactive digital campaign.

The campaign #AskSudhir garnered over three lakh plus WhatsApp messages, 1.2 lakh plus listens on Twitter spaces and 75,000 plus Tweets and trended for about six hours on the top during the day.

The social media campaigns saw Aaj Tak viewers and lakhs of netizens engage on Twitter spaces and the Chatbot campaign, and emotionally connect with Sudhir Chaudhary on Aaj Tak.