Mumbai: Netflix on Wednesday announced a deal with Microsoft as its global advertising technology & sales partner. The streaming service revealed its plans to introduce a new ad-supported subscription plan for consumers, in addition to their ad-free basic, standard and premium plans in April.

This means that all ads served on Netflix will be exclusively available through the Microsoft platform.

“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” said Netflix's chief operating officer & chief product officer Greg Peters.

Netflix’s long-term goal is to offer more choices to consumers and a premium better than linear TV brand experience for advertisers.

“At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information,” said Microsoft president of web experiences Mikhail Parakhin.