Mumbai: Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing. 

In his new role at upGrad, Rakesh will be responsible for formulating go-to-market strategies and driving high-impact marketing initiatives to further strengthen the brand’s identity across online and offline channels. 

An IIM Calcutta alumnus with over 12 years of work experience, Raju has led several marketing portfolios across FMCG and telecom industries. In his last stint with CavinKare, he joined as a senior brand manager and went on to head the e-commerce business and was subsequently promoted to a leadership role to manage the haircare portfolio for the domestic business. Prior to CavinKare, Rakesh had worked with Airtel as a senior product manager for the Telecom and airtel money business verticals.

Welcoming Rakesh to his new role, upGrad head of marketing Ankit Khirwal said, “We are elated to have Rakesh Raju on board. His business prowess and experience in leading brands’ marketing efforts make him an ideal choice for upGrad, especially at a time when we are growing by leaps and bounds and such strategic hirings shall further help us to drive maximum campaign-performance efficiencies.”

“The timing couldn’t have been any better - I am excited to join upGrad at such an important business juncture. I’ve always admired the leadership and the brand from the other side and now is the time I get to work with them closely for creating a stronger brand niche within an overcrowded space. Driving impactful education for millions requires commitment, and I hope to use my acquired skills and knowledge in a most optimum way to strengthen upGrad’s stature as the ‘higher-ed leader' across levels,” concluded Rakesh.