Mumbai: Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).
As per data shared by the channel for Week 23, 24 and 25, India TV has a consistent relative share of 13.5 per cent for the 15+ target group.
Aaj Tak follows the channel with 12.8 per cent relative share in Week 25. News18 India has a 11.9 per cent share, TV9 Bharatvarsh has 10.9 per cent share and Republic Bharat with 10.8 per cent share.
Zee News has a relative share of 9.2 per cent followed by Times Now Navbharat at 7.4 per cent share. ABP News has 6.5 per cent share, News Nation has 5.8 per cent share and Good News Today has 5.2 per cent share.
Furthermore, India TV is also the leading channel in the Hindi-speaking Urban 15+ T.G market eight consecutive weeks with a 14.4 per cent relative share in Week 25.
India TV is even more popular with affluent audiences i.e., NCCS A HSM as per the Barc data. India TV has been the leading Hindi news channel for this target group for eight weeks and has a 15.2 per cent relative share in Week 25.
The overall ratings for Hindi news genre (Average Minute Audience (AMA) (000)) grew by four per cent in week 25 i.e., 18-24 June.
Additionally, as per return-path data (RPD) by Airtel Xstream, India TV is the leading Hindi news channel from Week 18 to Week 25 in the Hindi-speaking market with 18.6 per cent relative share. The RPD data is on the basis of total watch time.
Source: BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 23'22 to Wk 25'22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM Urban, Period : Wk 18'22 to Wk 25'22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: NCCS A, Market: HSM, Period : Wk 18'22 to Wk 25'22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 18'22 to Wk 25'22, Hindi News Genre consist 12 Hindi News Channels, AMA 000s
Airtel Xstream, All Days, 24Hr, Market: HSM, Period: Wk 18'22 to Wk 25'22, Relative Share among 12 Hindi News Channels, Basis Total Watch Time
