Mumbai: 24-hour Punjabi news channel ABP Sanjha has launched on American television provider Dish and American streaming service Sling in US.
Until now, only ABP News was available on several US-based platforms, barring Dish and Sling. ABP Network has partnered with leading South Asian content provider and distributor in North America FYI Media Group for its launch on Dish & Sling platforms in the US.
With this launch, ABP Sanjha is all set to keep its Punjabi international viewers apprised about every development taking place in Punjab and at large India.
"The launch will be a monumental booster for the Punjabi communities living in the US to obtain nuanced reports about the current events of Punjab and India in their regional language. ABP Network is fully committed to helping the Indian communities stay connected to their roots by providing detailed information on relevant stories of their hometown making them accessible in the areas where they live," said a spokesperson from ABP Network.
Based on estimates, Dish has approximately 13 million subscribers while Sling Television is estimated to have about two million subscribers in the US.