Mumbai: BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India - Heinz Tomato Twizt. The campaign is inspired by Kraft Heinz’s purpose - ‘Let’s Make Life Delicious.’

The 360-degree campaign created and executed by BBH India includes two films for TV and digital, OOH, OTT integrations, and social media outreach.

"Heinz Tomato Twizt is a one of its kind innovation made with quality tomatoes and Heinz's secret spice mix - keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate," said the statement.

"We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite," said BBH India executive creative director Aarti Srinivasan. "Enter last night's cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don't fear experimenting in the kitchen. Heinz is here to rescue."

"Our campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food," commented Kraft Heinz MD Asia trading Rafal Walendzik.