Mumbai: The fourth and most awaited season of American science fiction horror drama television series "Stranger Things" is all set to make its premiere on Netflix on 27 May.

Starring Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Natalia Dyer, Charlie Heaton, Noah Schnapp, Sadie Sink, Joe Keery, Cara Buono, Dacre Montgomery, and Maya Hawke, the upcoming season of this series is creating a lot of buzz across social media.  

Let us tell you that not just "Stranger Things" but a lot of American TV shows, films and other programming in different languages are emerging as a favorite of viewers on OTT platforms.  

According to industry estimates, 30 percent of overall viewership of leading OTT applications comes from American content, streamed in foreign languages such as Turkish, German and Korean -- including their dubbed versions in the hindi and other regional languages.  

While the originals engage the audience in urban areas, the dubbed versions ensure maintain the momentum in regional markets.  

Recently, "Extraction" and "The Kissing Booth" by Netflix registered significant growth in the Hindi and Tamil markets. Amazon Prime Video’s "The Boys", "The Tomorrow War", "Wonder Woman" and "Parasite" are also doing exceptionally well in Hindi and Tamil speaking belt. Considering this shift in audience behaviour, Walt Disney has decided to leverage the regional market by dubbing content into regional languages and making it available even on its cheaper price plans.