Mumbai: Global media and technology company Comcast has announced the launch of Eros STX Global Corp's OTT platform Eros Now on its X1 and Flex platforms.

The service replaces Eros Now SVOD product offering Xfinity customers the ability to stream high-definition, ad-free titles including films and original series. Eros Now’s catalogue with over 12000 titles features a range of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil, and other regional languages.

“We are excited to bring Xfinity subscribers even more great international entertainment through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, as well as making it more easily accessible to our customers who can simply say ‘Eros Now’ into the Xfinity voice remote,” said Xfinity Consumer Services executive director - multicultural video & entertainment Keesha Boyd.

Eros Now CEO Ali Hussein added, “The US is the largest market for us outside India. With this partnership, Eros Now will further consolidate its position as a preferred platform for the consumption of Indian content.”

Xfinity customers can subscribe to the Eros Now app via their X1 TV Box or Xfinity Flex streaming TV Box, available for $4.99/month.