Republic TV, Republic Bangla lead in their respective markets during week 12: Barc

Republic TV, Republic Bangla lead in their respective markets during week 12: Barc

Market leadership grew stronger during the 21:00-23:00 hour time band on weekdays.

Republic Media Network

Mumbai: Republic Media Network’s English and Bangla news channels, Republic TV and Republic Bangla have reported 40.66 per cent market share (English news genre) and 28.28 per cent market share (West Bengal) for Week 12 (19-25 March), as per Broadcast Audience Research Council (Barc) data.

“Republic TV has continued its unbeaten run across all-time bands in the English news genre, Republic Bangla has unseated ABP Ananda, the two-decade-old news leader in the genre, as the Number 1 Bengali news channel,” the broadcaster said in a statement.

The market leadership of Republic TV grew stronger during the 21:00-23:00 hour time band over the weekdays reporting a share of 44.36 per cent. “Republic TV has once again retained its supremacy in super prime time with a whopping 44.36 per cent viewership this week,” said the broadcaster.

Furthermore, Republic Media Network’s Hindi news channel Republic Bharat had a market share of 17.32 per cent between the time band 19:00 to 20:00 hours on weekdays, according to Barc data.  Similarly, Republic Bangla also saw its market share increase in the time band 19:00 to 20:00 on weekdays to 30.54 per cent.

“Republic Bangla has broken all records by unseating ABP Ananda strongly for the third consecutive week. Establishing itself as the decisive new news leader in the Bengali news genre, Republic Bangla has emerged as the number 1 in the Bengali news genre across all time bands,” said the broadcaster.

“Republic Media Network has reached approximately 154 million last week alone and 266 million across India in a three-week period,” claims the broadcaster. This could not be independently verified by Indiantelevision.com.

(Source: Barc data | 15+ | Period: Wk 12’22 | Market: English news genre, HSM and West Bengal)