Mumbai: DDB Mudra Group on Thursday announced the onboarding of Anand Murty and Mehak Jaini as strategy chiefs of DDB Mudra and 22feet Tribal Worldwide, respectively.
Both Murty and Jaini will lead the group’s promise of a cohesive view across advertising, digital marketing and media, the company said in a statement.
“We are so excited about Anand and Mehak taking charge of the strategy department at the group. They are the key to the kind of success we want to create for our people and clients," commented DDB Mudra Group CEO and MD Aditya Kanthy. "From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here. While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”
Murty and Jaini are also part of DDB Worldwide’s Global Strategic Council which brings together the network’s strategy leaders. The India chapter of the council seeks to bring together the ‘best-in-class’ Omnicom tools, integrating insights and understanding from across advertising, digital and media to partner with clients across workstreams – from brand consulting to creative strategy, said the statement.
“It is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak,” said DDB Mudra national strategy head Anand Murty. “The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on Unexpected Works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio.”
“The timing couldn’t be better," stated 22feet Tribal Worldwide national strategy head Mehak Jaini. "With traditional businesses experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing - be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind. And with Anand’s team of brand & communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO & listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping.”
