Mumbai: In a bid to further bolster its content portfolio, Asianet on Monday announced the fourth season of "Bigg Boss" Malayalam. Hosted by veteran actor Mohan Lal, the show is slated for premiere on 27 March.

The show has signed-up Nerolac Paints as the 'co-presenting sponsor,' India Gate Basmati Rice as the 'co-powered sponsor,' and Eyetex Dazzler as 'special partner.' Asianet recently unveiled the official logo of the latest season.

“The show has been one of the highest-rated properties in Malayalam entertainment on TV for the last three seasons, and with the upcoming season of Bigg Boss, we are confident of further strengthening our content portfolio in the Malayalam-speaking market," said the channel's spokesperson. "Every brand that has been associated with Bigg Boss has managed to redefine their presence in the market and we look forward to continuing this trend.”