Mumbai: The Broadcast Audience Research Council (Barc) India resumed ratings for individual news channels on Thursday. The TV audience rating agency also said that it will release data for the previous 13 weeks between Week 49, 2021 and Week 9, 2022 as Barc plans to start a new reporting standards. This data will be released over the next three working days.

“Sensitive to the industry’s need for past data for informed and equitable decision making, and as advised, BARC India will also release data for the previous 13 weeks, only for the channels that have not chosen to opt-out from receiving this data, which will also be based on a four-week rolling average,” said the statement.

Following an industry-wide consultation with the Barc management and Barc TechComm, the Augmented Data Reporting Standards for News and Special Interest genres will be developed.This will be released based on a four-week rolling average, every week.

The subscribers to Barc will now have single login access to YUMI analytics, which will support accessing the audience's estimates. However, there will not be any change in the weekly data release cadence.

Barc India conducted webinars with industry stakeholders to discuss the new reporting standards. In addition, the detailed policy for reporting data is available on the official website of Barc.

The process of reviewing data will provide an effective solution and a statistically sound ecosystem. It will help to bring changes in reporting standards for special interest genre channels.