Mumbai: In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in the Indian market: the creation of Metaverse and Web3.0 user experiences.

New York-based Phyvital is a global, integrated Web 3.0 driven tech-first organisation. It enables companies to create, engage and amplify Metaverse experiences for user communities. Backed by the Stanford University Human Perception Lab’s founder and director Dr Khizer Khaderi, it collaborates with companies globally. “The most exciting part about our collaboration with Phyvital is that it enables us to share our research with the Metaverse community. We are excited to see it partner with White Rivers Media to bring their synergies to build compelling Metaverse experiences and turn these endless possibilities into reality,” said Dr Khaderi.

India-based White Rivers Media is an independent, full-service digital marketing agency with 300+ people working across Mumbai & Delhi. It works with brands across industries and production houses to build engaging narratives. “This is the giant leap forward that we’ve been waiting to take in the Indian advertising, marketing and gaming industries," stated White Rivers Media co-founder and CEO Shrenik Gandhi. "In the world of creating and distributing digital experiences, stagnation is as good as sliding backward. By joining hands with Web3.0 specialists Phyvital, we now have the unique opportunity to write the Metaverse chapter in the book of White Rivers Media.”

According to the statement, Phyvital and White Rivers Media are in the process of finalising several brand partnerships, which will be announced shortly.